Renowned Ghanaian rapper Samuel Adu Frimpong, popularly known as Medikal, has been officially appointed as an ambassador for the National Youth Authority (NYA) anti-drug initiative, "Red Means Stop".
The announcement was made by the Minister for Youth Development and Empowerment, Hon. George Opare Addo, during a parliamentary session on Wednesday, February 25, 2026. The appointment aims to leverage Medikal’s significant influence and massive social media following to educate the youth on the dangers of substance abuse.
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| Medikal |
The "Red Means Stop" Initiative
The campaign is a strategic intervention by the Ministry of Youth Development and Empowerment and the NYA to combat the rising use of harmful substances, specifically a dangerous synthetic opioid combination known locally as "Red".
Target Audience: The campaign focuses on students and young people aged 12 to 35, with data showing that nearly four in ten senior high school students have encountered drug use.
Medikal’s Role: As an official ambassador, Medikal will serve as a visible role model by:
Participating in nationwide school outreach programs.
Incorporating anti-drug themes into his music videos and live performances.
Leading digital storytelling efforts to promote a drug-free lifestyle.
NYA Leadership: The initiative is championed by NYA CEO Osman Ayariga, who has emphasized that "drugs destroy dreams" and urged the youth to "choose life and purpose".
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